Marketing Specialist Japan - Private Wealth APAC
Tokyo, JP
What it's about
We are one of the largest global private markets investment managers, serving over 800 institutional investors worldwide. We have USD 174 billion in assets under management and more than 1800 professionals across 23 offices worldwide. Partners Group is an equal opportunity employer committed to cultural diversity.
Partners Group has been a leading innovator of client solutions for the Private Wealth segment. The firm has been a pioneer of private markets programs with liquidity features since 2001 and has established long-term relationships with distribution partners globally. With over USD 30 billion in assets under management today, Partners Group Private Wealth offers a wide range of vehicles that enable private investors to access private markets returns. The solutions the firm manages for Private Wealth clients and counterparties range from open-ended evergreen funds, traditional closed ended funds, as well as customized solutions.
What it's about:
Our Private Wealth Marketing drives initiatives to further raise Partners Group’s brand awareness in the wealth channel and increase lead generation for our portfolio of evergreen products. They address the unique needs of each region while also aligning with the global brand, optimizing the digital presence of Private Wealth and ensuing cohesive & impactful marketing campaigns.
To strengthen our efforts in Japan we are hiring a marketing specialist to elevate our presence at client events & conferences, create and adapt outreach programs for the market to foster relationship and fundraising efforts.
Key activities:
- Relationship marketing:
- Work closely with local Private Wealth teams to plan & execute launch campaigns, marketing materials, and educational programs for each new partnership or product launch.
- Develop ongoing marketing programs with distribution partners to elevate the Partners Group brand and product
- Manage internal events, partnership events and industry conferences - speaker briefing & presentation preparation, production of respective collaterals, preparation & leveraging of local lead-generation opportunities, pre-& post-event promotion through owned channels (email & LinkedIn)
- Content marketing:
- Work closely with the APAC & EMEA marketing team and adapt suitable global content for digital outreach to the Japanese market (language, style, etc.), review & approval process management, publishing, promotion and performance tracking & management
- Create regionalized or distribution partner specific campaign content and own the regional content outreach calendar
- Create and manage the regional email outreach program: data selection and distribution list set-up, email template set-up, testing & deployment, and performance tracking & management.
- Minimum 3-5 years of relevant experience in a similar B2B environment
- Strong academic credentials with a degree in communications, marketing, journalism or business administration – a solid understanding of the financial industry/private markets of advantage.
- Strong interpersonal & intercultural communication, stakeholder & project management skills
- Strong Japanese and English language skills with proven experience in translating marketing campaigns and content for the Japanese market
- Proven track record of successfully executing relationship marketing measures, events and campaigns
- Advanced PowerPoint skills, and the ability to produce convincing and visually appealing presentations from complex materials for both in person presentations and large-scale events
- Ability to work within a matrix organization with numerous stakeholders and a global team that is spread out across several offices and time zones
- Passionate, highly motivated with a proven ability to handle high workload and multiple projects on sensitive timelines.
What we offer Partners Group is a global financial institution that retains the culture, pace and agility of a start-up. As a growing firm, we are committed to attracting, developing and retaining the very best talent, by offering a workplace where results are truly recognized and rewarded.
www.partnersgroup.com
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